Tuesday, June 21, 2011

Using Postcards as a Practical Marketing Tool

Author: Brad Kartel

Postcards are fun and easy to make. They convey the message right at the first sight of your prospective buyer or customer. However, some cards can be so dull because of the print and images in its content. You have to keep away from that if you wish to accomplish your objectives for postcard printing.

First, it would be helpful if we truly know what are these postcards for? Why do we use this and how effective can it get in getting and keeping customers? Read on for the answers.

This material is normally small in size. It consists of one hard page. It is used for three main reasons:

- Promotion of new business or products: whether it is your company or product that is new, it pays to invest on these cards and let your customers know that you or your products exist. Distributing these cards provide them with the necessary information that they need to know about the kind of business you are in or the kind of products that you are promoting.

- Upcoming marketing events: these cards are so handy especially when you are planning to have marketing events such as sales and promotions and you would want your target market or existing customers to be aware of it. You may also want to add coupons that will give them discounts on certain products to keep them excited for the event.

- Loyalty card: Customers are more inclined to stick to a company or product that gives them the best value of service. Service does not just end when they are done with buying your product, it is only the beginning. Just like any marketing strategy, the goal here is to have a repeat customer. One way of keeping them is to constantly let them know that you care and value them as customers. You may use cards with your company logo to greet them on special occasions or holidays, this may add to your company’s expense but consider the feedback that you will get plus the repeat sales from a happy and satisfied client.

These cards create an impact that is lasting for the business. Here are other things that you need to put into consideration when coming up with a card to print for your customer or target market.

1. Design- you need to be creative enough for this or you can always ask your postcard printing company for the service of a graphic artist to help you in this area. Note that unlike catalogs and brochures, you only have to design a page or back to back at the most so there should be no room for ordinary layouts. You cannot go wrong since this is the most that you will have when you talk about postcards. One page, that is all. Plan for that, think how would you want the print to come out. Are the colors exactly the same as you wanted it? Keep in mind that you are not only about to make a marketing tool for your products but you are about to give an extension of your company through these cards. Go for quality and for the best.

2. Customers- when thinking of what to make or how to design, think of your customers who will be reading it. Have them in mind, study what they would want to see in these cards and be assured that you will never go wrong. Know the trend, what catches the eyes of the youth of today? What colors are trending? Know these things.

3. Contents-no nonsense. Our customers and would be clients are busy as we are. They have no time in reading sentences that achieve nothing. The want to get to the point because their time is precious. If you keep that in mind, you will always make sure that what you are putting in your card is only the important. Be direct to the point, images should be enough not crowded.

Keep these in mind and you will never go wrong with your postcards. Always think of the welfare of your customers when considering postcard printing.

About the Author:
Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through postcard printing. Learn how to create postcards.

Article Source: http://www.articleseen.com/Article_Using-Postcards-as-a-Practical-Marketing-Tool_64286.aspx

1 comment:

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