Tuesday, June 21, 2011

Guide to Making Your Own Product Brochure

Author: karen grahams

Producing your own custom brochure printing is very possible. It can even be made at the convenience of your office. And when you’re launching a new product, showcasing it in an attention catching brochure sample is always an effective strategy.

Here are simple easy steps to follow:

1.Start with a unique and imaginative front page of your custom brochure printing. Formulate a subject phrase that will dominate the first page that the audience will see. It should summarize the entirety of your product and how you’re selling it to your customers. Don’t forget to incorporate your company name and slogan.

2.Talk about your product. Go directly to the benefits it will provide the customers. The reason why your product existed is that it answers a particular need. Elaborate on this and show how you customers should choose you over your competitors. Again, include some information about your company in your brochure sample. However, not so much though that it will overpower the product. Just enough for your customers to know who is behind the product.

3.Tone. This is about writing the content of your brochure sample. Avoid doing a hard sell. Customers are tired of reading this kind of language. Be friendly and speak in terms of how your product is part of their daily lives. The main purpose of the custom brochure printing campaign is to generate curiosity amongst your customers. Make sure that the tone of your message is easy to relate to and not aggressive.

4.Add a picture of your product. The main reason why you’re doing the custom brochure printing is because of the product. Use a great picture with high resolution so that it will look alive in the brochure sample.

5.At the end of your brochure sample, put your contact information – website address, office address, telephone numbers or store outlets where your products are available and distributed.

6.If you have all the things that you need – design concept, product feature and the copy – for your custom brochure printing, then you’re ready for production. To put this into a printable file brochure sample, you can use word processors like Microsoft Office and OpenOffice. They have various templates that you can choose. If you’re more ambitious and looking in to a more sophisticated result there are software such as Adobe and Corel that can provide an edgier look. These software carry with them advance options and more freedom to be artistic with the brochure sample.

For the actual custom brochure printing, choose a good quality paper and ink. Shop around for your materials. However, online printing is always available to provide you with the best deals. They even have brochure samples that you can check for quality purposes.

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Article Source: http://www.articleseen.com/Article_Guide-to-Making-Your-Own-Product-Brochure_64279.aspx

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